[3] First appearing in Call of Duty 4, Price serves as the commanding officer of a Special Air Service unit investigating the recent civil war that had broken out in Russia.

Between the events of Call of Duty 4 and Call of Duty: Modern Warfare 2 (2009), Price and a few other SAS operatives joined a new multinational special operations unit formed by General Shepherd named Task Force 141, the ultra-nationalists win the Russian Civil War, avenging Zakhaev as a national hero and capturing Captain Price, giving him the prisoner number "Prisoner #627".

The ulterior motive of Shepherd, however, is attempting to start World War III himself to gain control of an army capable of avenging thousands of American soldiers who were killed in a nuclear blast ordered by Makarov during the previous game.

[5] In Call of Duty: Modern Warfare 3 (2011), Price spends the majority of the game hunting down Vladimir Makarov during World War III, ultimately killing him in a hotel in Dubai.

He first appears after being called in Station Chief Kate Laswell to deal with an incident involving a group of insurgents in the fictional country of Urzikstan seizing a shipment of chemical gas weapons.

A mission set ten years before the events of the game sees Price free the resistance leader Farah Karim from imprisonment by Russian General Roman Barkov, who in the present occupied Urzikstan.

[11] His design in Black Ops: Cold War is reminiscent of his appearance in the Call of Duty 4 mission "Crew Expendable", which has him in all-black gear.

[16] In 2021, GameRant reported that a study conducted by Top10Casinos found Captain Price to be the most attractive male character in video games via a "Golden Ratio", in which he scored a 88.90%, which surpassed Geralt of Rivia in second place by 2%.

[17] According to TheGamer, the study was met with fierce backlash from the fandoms of numerous other video games on social media, arguing for other characters to have been more deserving of the top spot.

[18] Writing about his role in the Modern Warfare reboot, Jeremy Peel of Rock Paper Shotgun highlighted Captain Price's choice to make sacrifices and committing various acts –getting "dirty"– so the world can be "clean".

He highlighted a scene where Price offers to take over the role of escorting the wife and child of a terrorist to an interrogation room to be used as "leverage" - thus providing the player a choice to "stay clean".