The company assists consumers with selecting software for their needs with user reviews and research.
[2] Vendors can bid on the basis of software category & listing position.
[4][5] In September 2015, Capterra was acquired by Gartner for $206.2 million[6] and became a part of its strategy to expand its business within the software industry.
[12][13][14] In August 2019, Capterra is reported to have delivered 1 million software reviews on its platform.
[15] In 2020, Capterra conducted a series of surveys to analyze the impact of the COVID-19 pandemic on the software business including digital payments[16][17] and tech industry employment.