Captivity is a 2007 horror film of the "torture porn" subgenre, directed by Roland Joffé, written by Larry Cohen and Joseph Tura, and starring Elisha Cuthbert and Daniel Gillies.

After Jennifer drinks a bottle of drugged water and falls asleep, Gary wakes up and leaves the cell.

It is revealed Gary and his older brother, Ben, have Jennifer captive in their home; she is the latest of several women they have abducted to re-enact the tortures inflicted upon them as children by their mother.

The film's original ending, shown in its entirety on the DVD, depicted a man being captured and tortured with acid before being murdered with a hammer.

Through press clippings, the man is shown to be a serial killer of women, and his assailant is revealed to be Jennifer, who has adapted her former captors' methods to become a vigilante who tortures and kills criminals.

After Dark Films founder and present head Courtney Solomon went back to edit the original concept of Captivity to add more gore and violence to please the American audience.

In a statement, Solomon is believed to state that he felt the film was not gruesome enough for a mainstream "torture porn".

The advertisement consisted of pictures involving the kidnapping, torture, and presumable murder of a female character.

Offended witnesses soon filed complaints to After Dark, who claimed it had been an error and explained that the concept was only one of several working ideas that were being considered for marketing to the general public.

According to executive producer Courtney Solomon, who spoke on behalf of After Dark, it was not supposed to have been approved; he followed by saying, "To be honest with you, I don't know where the confusion happened or who's responsible.

The nature of the association allows After Dark autonomy over their marketing materials, and therefore we neither saw nor approved this billboard before it was posted," said Peter Wilkes, head of Lionsgate investor relations.

According to writer Joey Soloway, who runs the website Remove the Rating, Solomon himself was responsible for the ads in question, going over the design in extreme detail, and is thus being disingenuous in the above-cited quote.

The site's consensus reads: "Lacking scares or psychological insight, Captivity is a distasteful entry in the 'torture porn' subgenre.