Captology

[1] This area of inquiry explores the overlapping space between persuasion in general (influence, motivation, behavior change, etc.)

[2] This includes the design, research, and program analysis of interactive computing products (such as the Web, desktop software, specialized devices, etc.)

[3] B. J. Fogg in 1996 derived the term captology from an acronym: Computers As Persuasive Technologies.

In 2003, he published the first book on captology, entitled Persuasive Technology: Using Computers to Change What We Think and Do.

[4] Captology is not the same thing as Behavior Design, according to BJ Fogg who is the person who coined both terms and created the foundation for both areas.