[2] Cara states that it is "creators-first" and was founded to protect human artists from rapidly-proliferating AI-generated art on larger social media platforms such as Instagram and Facebook.

[2] Zhang is among a group of many creators, including George R. R. Martin and The New York Times, who have filed lawsuits against large tech companies like Google over freely scraping the internet for content to use in their AI training data, much of which is copyrighted.

[4][8][9] Its "About" page states that Cara will not "host AI-generated portfolios unless the rampant ethical and data privacy issues around datasets are resolved via regulation.

[14] Miles Klee at Rolling Stone noted Cara as an example of a broader public backlash against over-hyped low-quality generative AI products.

Tom May at Creative Boom interviewed artists who felt cautious optimism but also exhaustion at the prospect of rebuilding their audiences on a small platform.