[1] The objective of the festival is to celebrate the quality and diversity of the local independent food producers that are found in Wales.

The event attracts up to 100 local producers, including cheesemakers and rare breed (agriculture) farmers.

An area called the Food Court has seats and tables that allow visitors a view of the river while they eat and drink.

The swim starts at Cardigan with swimmers proceeding upriver to Cilgerran and back.

The festival was established by Menter Aberteifi Cyf., a social enterprise set up in 1996, with the stated objective “to promote and implement the successful regeneration of Cardigan Town for the benefit of the community”.