The badge recognizes those enlisted personnel (warrant officers and commissioned officers are only permitted to wear the badge if they were awarded it during enlisted service) who have been selected as promotion and career advancement coordinators, and "retention NCOs" in the Army.
[1] The Navy and Army are the only branches of service to bestow a Career Counselor Badge.
The badge is presented as an Army Identification Badge to all graduates of the nine-week Army Career Counselor Course conducted at Ft Knox, KY, who subsequently are assigned as Career Counselors or Reenlistment Advisors, in the case of the National Guard.
The badge may also be worn by officers, if they held an MOS as Career Counselor during enlisted service.
The Navy Career Counselor Badge is typically worn either attached directly to a uniform or suspended on a leather backing from a pocket button.