The tab is authorized for wear on military uniforms of the U.S. Army, U.S. Air Force, and U.S. Coast Guard (enlisted only).
[1][2] The tradition of making a letter from the President of the United States the first prize began in 1904, when President Theodore Roosevelt personally wrote a letter of congratulations to the winner, Private Howard Gensch of the 1st Regiment of Infantry of the New Jersey National Guard.
It appears to have disappeared during the 1930s and during the Depression when lack of funds severely curtailed the holding of matches.
However, the NRA issued the metal brassard to all military and civilian personnel for wear on the shooting jacket.
[1][2][3] In 1977, the National Board for the Promotion of Rifle Practice (NBPRP) assumed responsibility for the President's Match from the NRA.