These challenges may include (but are not limited to) dealing with redundancy; seeking a course; finding colleges; new job; changing careers; returning to work after a career break; building new skills; personal and professional development; going for promotion; and setting up a business.
The common aim of the career guide, whatever the particular situation of the individual being guided, is normally to help that individual gain control of their career and, to some extent, their life.
Individuals who work as career guides usually take the approach of combining coaching, mentoring, advising and consulting in their work, without being limited to any one of these disciplines.
In 1996 Dainik Bhaskar, the largest circulated Hindi Newspaper started Career Guide under the Guidance of Mr. Rakesh Mathur, who is a well known Career Guide.
In Europe, career guidance as a public service is generally expected to meet a number of quality assurance standards.