[2] Its current roster of artists include Reid, Massiah, Jolianne, Lesha, SOS, August Waah, and dance crew A-Team.
Reid wanted to have creative control over his music, so in 2017, he decided to release Palm Dreams, his debut album under his own record label, Careless.
He came up with “Careless.”[1] Discussing his reason for starting the label, Reid said, “I wanted creative control over my music, that was it,” he tells Rappler.
“I felt like there was this gap in the music industry that I can help make a difference, that I can fill in, and I guess give more options to artists and create a platform that's more artist-centric instead of so much on the business.”[3] Jackson, under his stage name KINGwAw, also released his debut album, Island City Poems, in 2017.
All three music videos featured a guest appearance from Lustre, who also co-directed The Life with film director Petersen Vargas.
[4] Before joining Careless, Astro Kidd, who was a graduate of aircraft engineering and marketing management, was making music underground while doing modeling stints.
[10] The collection features collaborations with Just Hush, Kris Delano, Billy Davis, Mandaue Nights, Jetter, Jid Durano, Ruby Ibarra, Delinquent Society, Midnasty, and Korean rapper Avin.
[12] In December, Careless held a contract signing for Lustre, Jackson, Massiah, Astro Kidd, and Curtismith.
Lustre, Massiah, Curtismith, Astro Kidd, and KINGwAw worked on a track called Clearly The Best You for the campaign and also appeared on the music video for the song.