The company's initial expansion in the 1890s focused on railroad workers' need for strong and long-lasting work clothes.
Within 20 years of its founding, Carhartt had expanded its facilities into eight other cities, including locations in the United Kingdom and Canada.
Carhartt downsized due to declining sales during the Great Depression, but experienced a resurgence in World War II.
[4][5][2][6] Over the years, Carhartt clothing items evolved trademark features intended to extend durability, including the use of heavy-duty thread, reinforcing rivets at stress points, and a variety of durable, high-technology materials resistant to flame, abrasion, stains, and water.
Carhartt is renowned for its full-cut, wind-resistant, snag-proof, heavy-duty work jackets popular with construction workers, miners, farmers, hunters, and outdoors enthusiasts.
This version of the Silverado included a custom interior with brown seat covers, Carhartt branding, and all-weather floor liners.
[11] Swiss couple Edwin and Salomée Faeh, designers specializing in denim, discussed representing Carhartt in Europe when they visited the United States in 1989 (the centenary of the company's founding).
Carhartt WIP have a number of stores in Europe (including Berlin, London, Madrid, and Barcelona, Asia, Australia and also in the U.S. (New York City and Los Angeles).
[16] In the London riots of August 2011, the Carhartt WIP outlet store in Hackney in the North of the city was looted as thousands of pounds worth of stock was stolen.
Carhartt owns and operates its manufacturing base in Mexico as well as a number of unionized factories and distribution centers in the United States.
Carhartt EMEA (Europe, Middle East and Africa) was formed in 2006 to provide workwear to the European market (WIP).
In the past Carhartt focused on advertisements in magazines such as Popular Mechanics and American Cowboy with slogans like "As Rugged As The Men Who Wear Them."
[4] Carhartt has gained popularity within the hip-hop community, with notable rappers such as Tupac and Dr. Dre wearing the brand.
Carhartt capitalized on the growth of the working class in Alaska in the late 20th century due to the growth of the oil industry by having its local sales representative, Doug Tweedie, carefully cultivate relationships with the independent stores that dominate the state's relatively isolated retail market.
His signature "bulletridden hoodie" is a customized version of the Carhartt Rain Defender Rutland hooded sweatshirt.
John Fetterman, Sarah Palin, Rick Perry, and Barack Obama have all been seen prominently wearing Carhartt clothing.
Carhartt supports various labor and community initiatives, including the National FFA Organization and work training programs like Helmets to Hardhats.
The company has contributed to disaster relief efforts, including the donation of workwear to rescue crews during the 9/11 attacks.