He sings lead on several of the band's hits, such as "Curly" (in which he also plays sitar), "Flowers in the Rain", "I Can Hear the Grass Grow", and "Night of Fear".

Kefford and Trevor Burton formed a group, The Move, which Wayne, Bevan, and Roy Wood would join, hitting huge success within the band.

[2] Inspired by the American rock'n'roll of Elvis Presley, Eddie Cochran and Gene Vincent, he formed the G-Men in the late 1950s, and joined local band the Vikings, where his powerful baritone voice and pink stage suit helped make them one of the leading rock groups in the Midlands.

They enjoyed three years of hits with singles such as "Night of Fear", "I Can Hear The Grass Grow", "Flowers in the Rain", "Fire Brigade", and their number one success "Blackberry Way".

[6] Wayne's increasingly MOR style, and aspirations towards cabaret, were at odds with Wood's desire to experiment in a more progressive and classical direction, which would lead to the foundation of the Electric Light Orchestra (ELO).

Among his singles were "Way Back in the Fifties",[8] "Hi Summer" backed with "My Girl And Me", both written and produced by Lynsey de Paul, the theme song to an ITV variety series he co-hosted, "Maybe God's Got Something Up His Sleeve", the John Lennon song "Imagine", plus a cover version of the Cliff Richard hit "Miss You Nights", and Wood's "Aerial Pictures".

He was originally offered the chance to record "Sugar Baby Love" but rejected it as "rubbish"; it was promptly given to a new band, the Rubettes, and it launched their career with a number one hit.

He never made the charts after leaving the Move, but still enjoyed a steady career in cabaret and on television, recording versions of songs from the shows of Andrew Lloyd Webber and Tim Rice, as well as voiceovers and jingles.

The segment revolved around Rod's ancestor, King Boggle, his sister Princess Hortensia, and servant Odd Job John played by Wayne who were trapped in medieval times.

In 2000, on the retirement of lead vocalist Allan Clarke, he joined the Hollies, touring Europe and Australasia with them, as well as playing venues all over the United Kingdom.

They recorded a new song, "How Do I Survive", in February 2003, which appeared as the only previously unreleased item on a 46-track compilation CD of the Hollies' greatest hits later that year.