Carlos Wizard Martins (born 1956) is a Brazilian entrepreneur and founder of Grupo Multi, a company that offers franchises for English courses.

[2] Prior to this Martins had served for several years as president of the Campinas Brazil Castelo Stake.

[3] In 2002 Martins wrote a self-help book entitled Vencendo a Própria Crise (Overcoming Personal Crisis).

His 2012 book Desperte o milionário que há em você (Awake the Millionaire Inside of You) was a Brazilian bestseller.

[4] In his recent interview for the Creating Emerging Markets project at the Harvard Business School, he discusses in detail how he segmented the English language teaching market by developing a customized methodology which motivated executives and other students.