[5] The brothers began their modeling career when Lane was spotted in a mall in La Crosse, Wisconsin, and they then met with fashion scouts in January 2000 in Minneapolis.

[4][3] The twins then became internationally successful models, and they quickly became gay icons due to the often homoerotic imagery of their photoshoots, despite both being heterosexual.

[citation needed] In 2002, Lane appeared as a contestant on NBC's Fear Factor; although he made it to the final round of the series, he did not win.

[12] In 2005, the Carlson twins appeared on the WB Television Network's comedy program, Mobile Home Disaster.

[14][15] Lane is the executive director of Sunflower Children, which he founded with Helena Houdová, and in 2010 he promoted awareness of autism at a charity event, Sea Paddle NYC.