The logo was also changed and a new advertising campaign was introduced to target a wider market.

Carlton Draught, like most Australian lagers, is made using a wortstream brewing process, and it uses a portion of cane sugar to thin out the body of the beer, apparently due to drinkers' preferences.

[citation needed] The Carlton Draught: Big Ad used viral marketing techniques before being released on television.

A second comical viral campaign was initiated in September 2006 entitled Flash Beer.

It is focused on a character named Kevin Kavendish (played by Aaron Bertram) applying for a job as a brewer in Carlton Draught.