Modeled loosely on the success of Branson, Missouri, the complex was intended to draw performers and tourists to the area.
The complex features a 1,500+ seat live Venue indoor theater, a 90 acre outdoor amphitheater, a National Tractor Pullers Association NTPA course.
With plans of expanding with a 1,000 Acre Entertainment Zone to add properties like an aquarium, water park, retail shops, Restaurants, Golf and Hotels.
Carolina Crossroads bought the second oldest wooden rollercoaster, the Zippin Pippin, after its former home at Libertyland in Memphis, Tennessee had closed.
Soon after opening, the theater which is several hours from population centers in Raleigh, North Carolina and Norfolk, Virginia, struggled to attract customers.
[3] As a part of the deal, Randy Parton was provided access to nearly $3 million with little oversight but reportedly was using the funds for personal travel and entertainment.
In late December 2007 Roanoke Rapids Mayor Drewery N. Beale confronted Parton in his dressing room before a performance.
Some details of contracts between the city, performers and other employees remained secret until local media obtained them via the Freedom of Information Act.
[10] On February 18, 2008, UGL Unicco terminated its contract with the city of Roanoke Rapids citing repeated missed payments of over $100,000.
In September 2012, the city leased the theater to HSV Entertainment, an Arkansas company, which renamed it the Royal Palace Theatre.
In 2019 the North Carolina General Assembly considered legislation to bail out the city from its remaining debt obligations for the theater.
Carolina Crossroads NC is a 1,000 Acre Entertainment Zoned projected owned by Carida Capital LLC.