Caroline Gotschall Calloway (born December 5, 1991) is an American social media celebrity and author who initially developed a following while she was a student at the University of Cambridge.

[2] Her maternal great-grandfather is Owen Burns, an entrepreneur and real estate mogul who developed many of the historic structures in Sarasota, Florida.

Her original announcement indicated that the workshop would offer tutorials on building an Instagram brand, developing ideas, and addressing "the emotional and spiritual dimensions of making art.

"[20] Participation in the tour was priced at US$165 per person, and tickets were sold for events in Boston, Denver, San Francisco, Los Angeles, Atlanta, Chicago, Dallas, Austin, Charlotte, and Washington DC.

[20][18][22] After the publication of Donaldson's article, Calloway briefly offered t-shirts for sale on Threadless that bore the caption "Stop hate-following me, Kayleigh".

[29] Tyler Foggatt from The New Yorker called the book "funny, engaging, and full of genuine insight"[30] and Zara Afthab from Dazed dubbed it a "dazzling debut".

[31] A more critical review by Charlie Squire for i-D describes Calloway's attempts to clear her name and address her scandals "unstimulating" and says that the book is "fatally mediocre in the middle".

[32] However, Squire's review ends positively, praising Calloway's "hazy, modernist writing", concluding: "Caroline is unafraid to want things that we are not supposed to say we want: fame, thinness, adoration – and yet she never veers off into cheap shock value.

But where she proves herself to be an artist is in descriptions of her back-alley psychiatrist, an old friend living just outside of Boston, the electrical cords at the Harvard Lampoon house, or the fundamentally English aversion to sitting on the floor.

[34] She alleged in interviews that her intention to enter the adult entertainment industry had been planned by Playboy, and that the magazine had commissioned a photo shoot of her dressed as a student in a library.

"[36] Her content includes cosplay of characters from children's movies such as Harry Potter, Matilda and Beauty and the Beast,[37] and partially undressed photographs of herself captioned with details of her father's autopsy.