[2] Bivens's strategy has been described by several writers as an attempt to re-align the business model of the LPGA with that of other professional sports organizations.
[6] At the second tournament of 2006, The Fields Open in Hawaii, the LPGA reached a stalemate with certain members of the press while negotiating media rights.
Two Honolulu newspapers, the Associated Press, Sports Illustrated, Golf World and other unnamed publications refused to cover the first round of the tournament.
Golf World continued to withhold coverage of the event for two subsequent rounds, before returning after reaching an agreement with the LPGA.
JBC also will underwrite an event in the greater Los Angeles area on the 2010-2014 LPGA Tour schedules.
"[12] Bloomberg removed the original interview without explanation, making it impossible to contextualize the remark, or to objectively evaluate the merits of the criticisms which followed.
The article put in the place of the original interview focuses upon the reactions of two highly ranked players, Paula Creamer and Morgan Pressel, who used Twitter itself to inform their fans that they would not be tweeting while on the green.
[14] In early July 2009, the Board of Directors of the LPGA received a letter from a group of top players on the Tour calling for Bivens' resignation with two years remaining in her contract.