[1] The company specializes in consulting for sports teams and leagues in sales, marketing and business operations.

High-profile clients have included the NHL CFL, MLS, the Chicago Cubs the Houston Rockets and the Phoenix Suns.

In 1999, he won the Ken McKenzie Award as the AHL's top marketing executive.

He also initiated the process that brought the Montreal Canadiens to take over the Bulldogs franchise and AHL team in the city when the Oilers withdrew following the 2002–03 season.

During his tenure, the league gained affiliations with Canada's governing body, the Canadian Soccer Association, as well as with Canada's top two professional teams Toronto FC and the Montreal Impact, the establishment of a television contract with Rogers TV, and reserve divisions for the league.