During 1989 the team was called Super U–Raleigh–Fiat after one of the supermarkets owned by the Système U group and rider Laurent Fignon became the number one ranked rider in the sport with his wins in Milan–San Remo, Grand Prix des Nations, 1989 Giro d'Italia and a very close second in the 1989 Tour de France.

[2][3] Guimard was general manager from 1990 to 1995 while Jacques Cadion, Bernard Quilfren and Pascal Dubois were directeur sportifs.

Jacky Durand gave the team one of its biggest successes in 1992 when he won the Tour of Flanders.

Durand attacked (with four others) at 217 km to the finish where there were 14 hills and 6 sections of cobblestones to be crossed.

It was said that one innovation that Guimard and Fignon introduced with the founding of the team is the formation of a holding company that controls the riders and sponsors' contracts.