She is also a research associate at the NBER, cofounder of the Cryptoeconomics lab at MIT with Christian Catalini and coeditor at Quantitative Marketing Economics.
She emigrated to the United States in 1999, and obtained a PhD in Economics from Stanford University, advised by Susan Athey, Tim Bresnahan and Liran Einav.
In 2015, she received the Erin Anderson Award, honoring an "emerging research star...who has exceeded the normal expectations for someone of her rank in mentoring doctoral students or junior faculty members.
"[14] In 2018, she received the William O'Dell Award, for an "article ... that has made a significant contribution to marketing theory, practice or methods".
[17] Additionally, she was appointed a visiting fellow at All Souls College at the University of Oxford;[18] and cofounded the Cryptoeconomics Lab at MIT.