Founded in Greenwich, Connecticut in 1989, the fund has made over 250 investments in brands across all segments of the consumer industry.

[5] Between 1992 and 2002, the company invested in well-known consumer brands including P. F. Chang's, Odwalla, and Baja Fresh.

[8] These investments included Vroom, Sweaty Betty, Il Makiage, Sweet Leaf Tea Company, Tula and Pong Research.

[25] In June 2024, it acquired Stripes, a beauty and wellness brand focused on menopause health founded by actress Naomi Watts.

[26] The firm has backed several notable investments, including Birkenstock,[27] Jio Platform, Ainsworth Pet Nutrition,[28] Peloton,[29] Nature's Variety,[30] Pinarello,[31] Freetrade,[32] the Miami Design District,[33] Cover FX,[34] Polène,[35] and Ginza Six.