It was one of America's first ostrich farms[1] and was located in the Arroyo Seco Valley just three miles (5 km) north of downtown Los Angeles and occupied nine acres.

Hoyle chartered a ship to take some of the best obtainable ostriches in the world from South Africa to Galveston, Texas, where it arrived on January 25, 1887.

The farm was first established at the corner of Main Street and Washington Boulevard in Los Angeles.

The farm was moved again to South Pasadena in 1896, where it reopened to the public that October 15 with no fewer than 200 ostriches in its stable.

[4] Most of the original brick structure of the factory and store remains today and is South Pasadena Cultural Landmark #18.