Since the time of the conveyance of approximately 8,300 acres (34 km2), the OED has worked to promote the site as a prime location for companies in the manufacturing, industrial-related and distribution industries, as well as other uses including support retail and office space along the main roads.

Many sites require four feet of fill, establishing drainage and building a road to the parcel from New World Avenue, the main thoroughfare connecting Normandy with Cecil Commerce Center Parkway.

[1] The biggest development goal was to attract a mega-project, such as an aircraft or vehicle assembly plant which would employ thousands.

Those projects usually depend on incentives, and competition among the states of North Carolina, Georgia, Alabama and Florida is intense.

The $62 million project provided direct access to Cecil Commerce Center and was the first section of the new, regional First Coast Expressway.