As a "sister park" to Herschend Family Entertainment's Silver Dollar City theme park located nearby, It was meant to continue the day where Silver Dollar City's 19th century theming left off.

It was reopened as Celebration City in 2003, after a redesign and expansion the Branson Courier reported had a cost of over $40 million.

It was equipped with a laser, water, and fireworks show, a wooden roller coaster, and a brand new log flume ride in 2008.

On October 24, 2008, Herschend Family Entertainment Corporation announced that the park would not reopen for 2009, due to unmet financial expectations.

Herschend continues to operate the nearby Silver Dollar City and White Water Branson parks; in announcing the closure, the company stated "...the company is already exploring various new development concepts for the site including an aquarium, other family attractions, retheming the current park and also, destination retail and dining.