It gained larger recognition in the next year when it replaced the then existing Union of National Agricultural Cooperatives at the International Co-operative Alliance (ICA).
After its advent, Zenchu had been preoccupied with maintaining and increasing government price supports on rice and other crops and with holding back the import of cheaper agricultural products from abroad.
Zenchu's determination to preserve "Fortress Japan" in the agricultural realm had brought it into conflict with business groups such as Keidanren, which advocated market liberalization and lower food prices.
Although closely allied to the LDP in the past, Nokyo and other agricultural groups were outraged by the government's concessions to the United States on imports of oranges and beef in 1988.
Local cooperatives threatened to defect to the Japan Socialist Party if government continued to give in to United States demands.