Before joining the faculty of Brigham Young University in 2005,[6] Ford co-founded sportsTALK.com with Jason Peery in 1996 which was sold to ESPN in 2001 and was renamed Insider.
[7] He was known for his "insider information" and breaking news on NBA stories, especially regarding the draft,[8] trade rumors, and international basketball.
[10] Additionally, he served as the managing director of global peacebuilding (2007), teaches at BYUH while directing the university's McKay Center.
[11] The center functions as a cross-cultural peacebuilding laboratory for the education of students, faculty, staff and community members.
The theoretical and practical tools learned in the center enable the sponsorship of community building, cultural leadership opportunities and projects throughout the world.