Noy's research employs qualitative, discursive and ethnographic approaches to mediated and face-to-face communication events and environments.

His foci are on affordances of communication and in older and newer media, which he studies in contexts of contemporary travel, tourism, museums, and political activism.

[3][4] Noy has written three books, published over 80 academic publications, as well as contributed numerous conference papers.

During 2011 – 2012, Noy was on the Ruth Meltzer Distinguished Fellowship at the Herbert D. Katz Center for Advanced Judaic Studies, University of Pennsylvania, USA.

He returned to Israel in 2015 and worked as an associate professor at the Department of Tourism Studies, Ashkelon Academic College.

[6] His article “Mediation Materialized: The Semiotics of a Visitor Book at an Israeli Commemoration Site” won the Jean Widmer Award by Fribourg University, Switzerland, in 2010.