Ethnography of communication

Unlike ethnography proper, though, EOC takes into account both the communicative form, which may include but is not limited to spoken language, and its function within the given culture.

"[6] "EOC studies," according to Lindlof and Taylor, "produce highly detailed analysis of communication codes and their moment-to-moment functions in various contexts.

"[5] EOC can be used as a means by which to study the interactions among members of a specific culture or "speech community," which is any group of people that creates and establishes its own speaking codes and norms.

While Hymes believed that one's language affected one's world view, he argued that the extent of that effect depended "on the circumstances of its acquisition, and its place in the linguistic repertoire of a person and a community.

The model consists of sixteen components, which Hymes believed were necessary to consider in order to accurately and satisfactorily describe any particular speech event: message form, message content, setting, scene, speaker/sender, addressor, hearer/receiver/audience, addressee, purposes (outcomes), purposes (goals), key, channels, forms of speech, norms of interaction, norms of interpretation, and genres.

[9] These studies not only identify communication acts, codes, rules, functions, and norms, but they also offer different ways in which the method can be applied.

[10] This is a landmark study that focuses on curing ways, everyday speaking, puberty rites, and gathering house speech-making.