[9] In 2013, the company became the co-sponsor of An Post–Chain Reaction, an Irish-Belgian professional cycling team established in 2006 by 1988 Vuelta a España winner Sean Kelly.
Ryan Mullen won two Irish National Cycling Championships as an An Post–Chain Reaction rider, winning the road race in 2014 and the time trial in 2015.
[12] Chain Reaction Cycles also retain a bricks & mortar retail store on Boucher Road, Belfast.
[16] On 27 October 2023, a notice was published to The Gazette announcing an administrator for the Wiggle Limited business following a period where the parent company's key financial backer pulled the plug on financing.
[17] This eventually resulted in most of the staff being laid off in February 2024,[3] and in March 2024 the brands started to operate as part of the Frasers Group alongside Evans Cycles.