[1] Previously Wiggle was part of the WiggleCRC group, which included Chain Reaction Cycles, however only the brands were transferred to the new owners.
[2] The origins of Wiggle trace back to a local bike shop called Butlers Cycles, located in Portsmouth.
[21] The WiggleCRC Group formed after the Competition Commission approved the merger and Wiggle bought 100% of the Chain Reactions Cycle equity from the Watson family for £62m.
[22] A key driver of synergies was the closure of CRC's Northern Irish warehouse and distribution infrastructure whose volume was integrated into Citadel in Wolverhampton; this process was concluded in December 2017.
[31] On 27 October 2023 a notice was published to The Gazette announcing an administrator for the Wiggle Limited business following a period where the parent company's key financial backer pulled the plug on financing.
[32] This eventually resulted in most of the staff being laid off in February 2024,[2] and in March 2024 the brands started to operate as part of the Frasers Group alongside Evans Cycles.