The song is titled “Chains”, the interactive video experience is called “Don’t Look Away”, using facial recognition technology forcing viewers to watch, to keep their eyes fixed on those of the victims.

In the “Chains” it plays the images of Trayvon Martin, Rekia Boyd, Sean Bell, Marlon Brown, Ramarley Graham, Amadou Diallo, Caesar Cruz and other recent victims of police violence.

Following the release, Usher led a dialogue alongside civil rights activist Harry Belafonte, rapper Jay-Z and CNN reporter Soledad O’Brien at 92 Y theatre in Manhattan to discuss their commitment to "Breaking the Chains of Social Injustice.

Later, Usher is in a church at his own memorial service, he doesn't understand until he sees the childhood pictures of himself and attempts to grab the attention of the silent mourners.

[3] In four days of the release the video was featured on Billboard, Spin, CBS This Morning, NBC, Rolling Stone, Fast Company, The Guardian, The Huffington Post, BET, Entertainment Weekly, Essence, Pitchfork, The Fader, Vibe, NME and Forbes, contributing to more than 500 million earned impressions from more than 100 countries.