[2] The song's Hip-Hop and R&B influences were a complete departure from Athena's old Dance-Pop sound that had been seen in "XO", over 5 years earlier.

In an interview with William Lee Adams of Wiwibloggs prior to Depi Evratesil, she stated that she was not thinking of it as a Eurovision song, but wanted to take a risk.

The production has had a major revamp since Depi Evratesil — it now takes us on a journey through space-age sounds, sensual breaths and even electro-bass.

Song-wise, these hip-hop, trap beats with some rap work quite well with the televote (especially with a good staging, which is expected of SJB).

A mixed review from Metro's Emma Kelly compared the part of song's refrain where Athena raps "I start it/I make it/I write it/I work it" to Ariana Grande's 7 Rings, but "had a soft spot" for its rhyming, though thinking it felt "a standard floor-filler circa 2006", giving it 6.8/10.

Austria's ORF aired Der kleine Song Contest in April 2020, which saw every entry being assigned to one of three semi-finals.

A jury consisting of ten singers that had represented Austria at Eurovision before was hired to rank each song; the best-placed in each semi-final advanced to the final round.

[15] The music video for "Chains on You", directed by Arthur Manukyan, was released on Eurovision's official YouTube channel on 13 March, along with a revamp to the song's production.

[17] “We had only 2 weeks after Depi Evratesil to revamp the song and shoot the music video, and after days and nights of rehearsals and preparations I’m very excited to share the result of our work.