Chalmer & Hoyer

They took over a former aircraft factory in Hamworthy near Poole, to build private and light commercial vehicle bodies and motor boats [1] and set up a head office at 41 Charing Cross Road, London.

The company policy, largely derived from Allingham's earlier experience in working in industry in the USA was not to seek individual customers but to deal with volume sales to motor manufacturers.

In the same year the company was renamed as the Hoyal Body Corporation, taking a brand name they had been using for some time, composed of the first letters of Hoyer and Allingham.

After losing the Morris contract Hoyal concentrated on their established bus and coach bodies mostly on Daimler Company, Tilling-Stevens and Dennis Brothers chassis and luxury car coachwork for more expensive makes at Weybridge, and on boat building at Poole.

Orders for individual body designs were now also welcomed but the company was losing money and in August 1931 a receiver was appointed, Hoyal went into voluntary liquidation and was closed down in 1932.