Chameleon Cold-Brew

Campbell, who holds an MBA from Rice University, was working as a business consultant when he and Williams met at a neighborhood barbecue.

The pair decided to join forces, utilizing Campbell's entrepreneurial ambitions and Williams’ coffee expertise, to bottle and sell a cold brew brand based on the original recipe served at Bennu Coffee.

Chameleon Cold-Brew was able to gain traction in the marketplace by cutting deals with local vendors such as Texafrance who bottled the product for the company.

[8] It eventually agreed to a test distribution for 81 Target stores in Texas, Colorado, Oklahoma, Kansas, and Louisiana.

[13] In November 2017, Nestle S.A., the world's largest food and drinks company, acquired a majority stake of Chameleon Cold Brew[14] for an undisclosed sum, roping the Austin, Texas-based brand into its widening coffee portfolio and further positioning the food and beverage conglomerate to challenge and disrupt the U.S. ready-to-drink (RTD) market.

In 2015 it introduced three new ready-to-drink flavors (espresso, chicory and Mexican), which started as exclusives to Whole Foods Market.