[10] Smarties Candy Company operates plants in Union Township, New Jersey, and in Newmarket, Ontario, Canada.

[4][15][16] Dee, a Cambridge University graduate, called his product "Smarties" to "encourage people to pursue an education.

[4][19] Ce De Candy's Canadian operations were first established in Toronto, Ontario, in 1963, and were later moved to Newmarket in 1988.

In October 2010, the company vice president of sales and marketing was inducted into the Candy Hall of Fame.

[2][7][14] That same month, Smarties announced the #LittleSmarties campaign to promote intellectual curiosity which features historical figures including Jane Goodall, Marie Curie, and Amelia Earhart, as well as a partnership with DonorsChoose to support classrooms in need of funding.

[9][27] While generally considered an everyday staple, groups also give out Smarties to encourage people to buckle up and drive safely.