The narrator is now in an exclusive relationship with the French girl mentioned at the end of the previous book.

When he discovers online dating he begins to realize that selling products is not that much different from seducing girls and so he harnesses his advertising skills to do exactly that.

After breaking up with the French girl and ending the therapy sessions he embarks on a sexual adventure encountering all manner of women online.

This culminates in him creating a fictional dating profile of a beautiful girl who cites Diary Of An Oxygen Thief as her favorite book.

We are left with the feeling that the narrator will create all sorts of "covertising" and that we should henceforth be wary in all our online dealings.