It features American singer Chris Brown and was released as the second single from the album on 6 February 2011 in the United Kingdom.

[1] The song was later added to the international deluxe edition of Brown's fourth album, F.A.M.E.

Speaking in April 2011 to noted UK urban writer Pete Lewis – Assistant Editor of Blues & Soul – Chipmunk shed light on the background to the song and Chris Brown's involvement: "That was definitely a big learning experience for me – not just in terms of being an artist, but in terms of life!

"[2] Robert Copsey of Digital Spy gave the song a positive review calling it: "a fist-clenching, anthemic midtempo electro-R&B stomper that ponders the glorious highs and depressive lows of fame", and gave the song 4 stars out of 5.

It was beaten to the top spot by a margin of less than 5% by Jessie J's "Price Tag", each having sold over 90,000 copies.