ProRodeo Hall of Fame cowboy[2] and four-time world champion bull rider Tuff Hedeman was an integral part of the live event production and an ambassador for the organization from 2011 to 2018 after serving as president from 2005 to 2011.

[3] Many of the bull riders who competed in CBR were also regulars on the Professional Rodeo Cowboys Association (PRCA) circuit.

From 2002 through 2007, CBR was televised on the Outdoor Channel; in 2008 on RFD-TV; from 2009 through 2011 on Great American Country; and from 2012 through 2017 was broadcast on Fox Sports Networks.

CBR's Road to Cheyenne Tour and its subsidiary Horizon Series visited over 70 venues annually across the United States.

The top 12 riders based on scores returned to the second round, and those who made a successful eight-second ride got paid $750.

[12] The World Finals itself was produced by the PBR and live-streamed on their paywall-subscription-based video-on-demand service, RidePass (which became a free, ad-supported channel on Pluto TV in July 2021).