[5] On October 1, 2013, the network unveiled a new logo inspired by the U.S. flag, dropping the "GAC" acronym in favor of using the "Great American Country" name in full.

[8] On June 7, 2021, GAC Media, a Fort Worth-based investment group led by private equity investor Tom Hicks and former Crown Media Holdings CEO Bill Abbott announced that it would acquire Great American Country from Discovery Inc.; the company had recently announced its intent to merge with WarnerMedia.

[9] Abbott had abruptly stepped down from Crown Media in January 2020, shortly after Hallmark Channel was criticized for pulling commercials from the wedding registry Zola that included a lesbian couple.

[12] The previous country lifestyle format was assumed by Ride TV, which concurrently rebranded as the sister channel GAC Living.

[13] The network has signed deals with a number of actors that have been associated with Hallmark Channel productions,[14] including Trevor Donovan, Jen Lilley,[15] Jessica Lowndes, Jesse Metcalfe,[14] Danica McKellar,[16] and Cameron Mathison,[17] to appear in GAC Family original movies.

However, Abbott felt that the market would be "pretty strong" in 2022, and believed that the network was "certainly selling family-friendly content and quality original movies with talent that people love and resonate with viewers".

[20] He also revealed plans for new digital platforms, including a free ad-supported streaming service known as "Great American Adventure", and a "fan portal" that would allow users to interact with GAC talent.

[25] Under its previous ownership, original programming included series such as Kimberly's Simply Southern, a cooking show featuring Kimberly Schlapman of the country group Little Big Town; Farm Kings, a reality show chronicling the King family of Freedom Farms; and Celebrity Motorhomes.

[30] In a November 2022 interview with The Wall Street Journal, chief creative officer Candace Cameron Bure stated her desire to produce movies with stronger faith-based themes for Great American Family, explaining that GAC "wanted to promote faith programming and good family entertainment".

Of Bure's implication that Great American Media productions would never depict same-sex couples, Abbott responded, "It's certainly the year 2022, so we're aware of the trends.

[37][38] On November 5, 2010, AT&T U-verse dropped all Scripps Networks, including GAC, due to a carriage dispute over an increase in retransmission fees.