[2] It stands for the distinction between warranties and mere affirmations and announced the rule of caveat emptor (buyer beware).

The issue for the court was whether the sales pitch had been the usual big talk of the market merchants in the plying of their wares, or if there had been indeed an actual deceit in the transaction.

[4] The Exchequer Court held the buyer had no right to his money back, saying "the bare affirmation that it was a bezoar stone, without warranting it to be so, is no cause of action."

Chandelor v Lopus long stood as an impediment to any common law development of consumer protection systems.

[citation needed] Only in the nineteenth century did the law begin to evolve a doctrine of implied warranty.