It is situated on the boundary of two cultural regions of the state, Malwa and Bundelkhand.

In the 11th century, the trade locations Malwa, Medwa, central India, and south Gujarat increased the region's importance.

[6] The Chanderi sari tradition began in the 13th century Around 1350 by Koli weavers.

[clarification needed] Traditional coin, floral art, peacocks and modern geometric designs are woven into different Chanderi patterns.

The saris are among the finest in India and are known for their gold and silver brocade or zari, fine silk, and opulent embroidery.