It was released by Kemosabe and RCA Records on March 30, 2023, as the lead single from Gomez's third Spanish-language and first regional Mexican studio album, Esquinas.

After Gomez previously worked 4 times as a guest artist with singers of the regional Mexican genre, — in 2018 on the song "Pienso en Ti" with Joss Favela, in 2020 on the cover of "Jolene" with Chiquis Rivera, in 2022 in the remix of "Ya Acabó" by group Marca MP and in 2023 on "Te Quiero Besar" with Fuerza Regida - she and Peso Pluma recorded her first song in the genre as a lead artist.

[4] Before the collaboration was unveiled, on March 29, 2023, Gomez posted a photo on Instagram and Facebook with the phrase from the song's lyrics in her caption, "Te llevé a Chanel" (Eng.

On March 30, "Chanel" was officially announced through the reveal of the cover on social media of both singers and on Prajin Records, Peso Pluma's label, and it premiered the night of that same day.

[5] Gomez commented in a conversation between the two artists in a live video on Instagram, that the day they wrote the song and they were in the recording studio, she felt nervous about meeting the Mexican singer and the difference in their voices, and he replied: "Me too, [I was] like 'How do you think?