[1] "La People" was written and produced by the latter, with Jesús Camacho, Joel Portillo and Netón Vega co-writing it, and George Prajin co-producing it.
In June 2023, Peso Pluma announced the release date of his third studio album Génesis and revealed its official tracklist, where "La People" with Tito Double P was featured as its eleventh track.
[2] By release of the song, and its parent album, rumors of Peso Pluma having connections with the Sinaloa Cartel were spreading online due to the lyrics used on "La People".
[3] Lyrically, the song mentions El Nini, known alias of Néstor Isidro Pérez Salas, throughout his years as part of the Sinaloa Cartel and his escape from prison in January 2023.
[4] Following the arrest of El Nini in November 2023, "La People" went viral on social platforms, including TikTok.