Change4Life

[2] In 2021, it was brought under the "Better Health" brand[3] Change4Life aimed to help families make small, sustainable yet significant improvements to their diet and activity levels.

M&C Saatchi lead on the creative aspects of the campaign with additional input from a range of other agencies providing PR, digital, planning and data services.

In 2013, Change4Life joined with ITV as well as food manufacturing companies such as Quorn and Asda to launch an "ad takeover" during primetime tv.

It also encourages fathers,[15] friends and family members[15] to support pregnant women and new mothers in making healthy lifestyle choices.

Free leaflets and posters are available to healthcare professionals to help them encourage their patients to make healthy lifestyle choices.