Change Myself is the debut Japanese-language studio album by South Korean singer-born in Japan Iconiq, released on March 10, 2010.

Iconiq previously released two solo singles under the name Ahyoomee in South Korea in 2006, following Sugar disbanding in December 2006.

[4][6] Large-scale billboards showcasing Iconiq's hairstyle started appearing in Japanese city centres in late November, 2009.

At the same time, her song "I'm Lovin' You" (a duet with Exile vocalist Atsushi) started airing in commercials for Shiseido's Maquillage cosmetics line, featuring actress Juri Ueno.

[5] On January 27, the song was simultaneously released as a cellphone digital download, as well as a special rental store only single.

[12][13] Iconiq's second Maquillage commercial for Shiseido featured her personally, and was first announced in a press conference with a mini-live on 19 January.

[15] Starting a day before the album's release, Iconiq was the featured spokesperson for All Nippon Airways, US fashion brand Kitson, Italian car manufacturer Maserati, Rhythm Zone, music download site Mu-Mo, Shiseido and Starbucks.

[18] She also featured in publications such as Anan, Barfout!, Bea's Up, Classy, Flava, Frau, Gekkan Exile, Glamorous, Jelly, Junon, Nikkan Entertainment, Sōen, Tokyo Headline, Vivi and Voce.

[23] "Change Myself" also received minor airplay the week of the album's release, enough to reach #73 on Billboard's Japan Hot 100 chart.