[3] Iconiq and Atsushi collaborated because they wanted to create similar types of music.

[4] "I'm Lovin' You" was first unveiled in a commercial for Shiseido's Maquillage cosmetics line, featuring actress Juri Ueno, in late November 2009.

At the time, large-scale billboard showcasing Iconiq's image began to appear around Japan.

[7] The music video depicts Iconiq in several white, round futuristic rooms, that are fitted with many technological screens.

She uses these screens to access footage of Atsushi, performing the song in a black leather room.