[1] He wrote about the experience in a book, Changing Faces, in the late 1980s, and was persuaded to set up the charity after speaking about it with doctors from University College Hospital in London.

While modern reconstructive surgery and other medical treatments can make disfigurement less noticeable, some scarring, asymmetry, or change in complexion usually remains.

The campaign targets employers, schools, health care professionals, the media, policy makers, and the general public, and has used posters featuring adults and children with facial disfigurement.

[5] In 2017, the charity released a set of educational resources to help school teachers raise the topic of facial disfigurement among pupils.

[7][8] In 2017, the charity released Disfigurement in the UK, a report into the experience of people who live with a condition, mark, or scar affecting their appearance, with consideration of the issue against school, work, relationships, health care, and crime.