[2] After launching Frederator Studios, Seibert spent a year as president of MTV Networks Online,[3] realizing the potential of streaming video programming and distribution.

The origin of the Channel Frederator Network can be traced back as early as 2005, when Seibert founded Channel Frederator, and originally launched as the "first cartoon video podcast" on November 2, 2005, distributing episodes through Apple's iTunes onto devices like the Apple iPod and the Sony PlayStation Portable (PSP).

Tumblr founder David Karp edited the first week's episodes,[5] created its first website,[6][7] and co-designed the channel logo.

[8] The original format was three independently produced animated films separated by Adult Swim-like promos and Channel Frederator logos.

Cartoons, including Pendleton Ward's Bravest Warriors, Natasha Allegri's Bee and PuppyCat and Elyse Castro's The Summoning.