[1][3][4] According to The Spinoff, Baker was a self-described fashionista and reality TV competitor who posted mainly fashion and beauty-related videos prior to the 2022 Wellington protest.
[7][8] Following the Wellington parliament protest, Baker continued sharing information on social media that conflicted with public health advice and expressed support for the Russian invasion of Ukraine.
Waimakariri District Council candidate and conspiracy theorist Phil Shaw owned a 32% share in Operation People through his film and video production company Scryptworx Studios Limited.
That same month, The Spinoff reported that she had met and interviewed the Dutch far right politician Thierry Baudet and attended the Vienna leg of the Better Way Conference, an international gathering of conspiracy theorists.
[5] In December 2022, Baker and her media company Operation People co-produced a documentary with film studio Heanna Gain called We Came Here For Freedom Part I.